Hey there, I'm Derek
You've built and launched your product, you might have some customers but you know something is missing. Maybe your users sign up to try out the product but disappear shortly after, or you're struggling to close sales because you're missing 'one key feature'. I can come in to help identify and prioritise issues, test our key hypotheses and accelerate towards product market fit.
Set up thorough product analytics and tracking
Create a structured process for constantly reviewing product performance
Identify gaps in the user experience and areas for improvement
Help identify what’s working, what’s not, and what to double down on
Get access to growth product management as a service. As an established business your attention needs to be focused, but there are always those "what ifs"? That's where I come in, embedded and aligned but not distracted by business as usual.
Rapidly test and iterate new business opportunities and hypotheses
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For those who have a business but have ideas for more. Maybe you've had an app idea, or thought there's a better way to do this. I can help co-design and guide you through what it takes to build and launch a product.
Rapidly test ideas and build prototypes with nocode and AI tools
Conduct customer research and insight gathering
Create a structure and process for rapid hypothesis testing
Find and manage technical talent
Create wireframes, prototypes and designs
The hardest question in product is "What do we build next?" I help cut through the noise to bring focus and structure to product decision making. You have the insight, I just work with you to bring order to the chaos.
Work with founders to define a clear product vision and strategy
Cut through noise to identify real opportunities
Validate ideas quickly with lightweight experiments
Align product direction with business objectives
Equally important to discovering what to build next, is getting it built well. Whether it's hacking together protoypes with nocode and AI, or working with developers.
Rapidly build MVPs and protoypes using nocode and AI tools
Create processes and documentation for efficient development
Work with developers to ensure alignment
Product design for prototyping and alignment
It's easy to constantly build and release new features, but harder to say whether it's working or not. Great products are always in a state of review, reassessing whether features need an uplift, rework, or scrapped entirely.
Set up thorough product analytics and tracking
Identify what’s working, what’s not, and what to double down on
Spot gaps in the user experience and areas for improvement
Optimize onboarding, retention, and acquisition strategies
“Derek cuts through the noise and brings a structured approach to product that helps us make clear and confident product decisions. He got up to speed incredibly fast and works alongside us to drive real results. Since bringing him on, we move faster, align better, and deliver better product.
Alan Crabbe
Founder @ Frontcover
We brought Derek in to help our clients do discovery and prioritisation in order to increase the impact of engineering resources. He completely improved how we do product with structured processes that enabled us to deliver better results, faster. His added value in product strategy, design and startups was a fantastic asset to top it all off.
Aidan Scott
Founder @ Resync Digital
Going from 0 to 1 is a relentless pursuit of product market fit. The catch is there is a constant wave of noise and distractions in the way. I can come in as an outside pair of eyes to help bring focus and clarity in order to rapidly iterate towards PMF.
Every company has those opportunities, those "what-ifs" that are always in the back of your mind. It can be hard to dedicate the proper resources to testing new product ideas. That's where I come in, to quickly get up to speed with what you do so that we can start testing and iterating on these opportunities, while not distracting from core business as usual.
/month
Designed to be flexible, and cost effective. Gain access to executive-level product leadership without the cost of a full-time hire.
60 hours of strategy work, backed by execution
An embedded product leader - 24/7 access to product expertise
Pause or cancel anytime
For startups who aren't quite ready for a Fractional Head of Product, but are working on something special. Application required.
Regular catch ups to unblock and keep your product traction moving
No strings attached, just my way of giving back
There's no better way to test the waters than by diving right in. I'll sit down with you to review your product, over a structured review session. If you find it valuable, then we can have a look at something more long-term.
If you know what you need then let's get the ball rolling.